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The Sales Coach eNewsletter by SALES CHAMPIONS |
27 October 2004 Issue No. 45 |
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Hello Here is your latest edition of "The Sales Coach" by Sales Champions, your Australian Real Estate Sales Coaches. The Sales Coach is your fortnightly eNewsletter that includes tips and articles for helping you to get more Listings and Sales. There's one thing we can guarantee about life, it's never still! We've been swimming (Narelle's now saying its time to move south when we hit 39oC last Saturday here in Brisbane), caught up with family a few times, and celebrated my mother's flying past the operating post. Mum's having a record recovery after having a massive tumour removed (bowling ball size and thankfully non-malignant). She's now up and walking around and wants a Juice Boost or someone to open up in the hospital for fresh yummy nutrients! We've given Lucie and Linda (mentioned last eNewsletter) in Cairns, a surprise visit and they nearly died of shock! Hello to these people - Debbie, Juanita, Alison, Cindy and Des, it's been great to catch up. Warm regards Dennis and Narelle PS our new website is almost ready to go live! Very exciting! SEMINAR NEWS
We
have seminars coming up in Brisbane, Perth, Melbourne and the
Sunshine Coast of sunny Queensland! For more info, click on the links below
Melbourne: Nov 23 Tues afternoon Sunshine Coast: Dec 8 Wednesday
No
excuses! ALL SALES CHAMPIONS CLIENTS (PAST AND
PRESENT) ARE INVITED TO ATTEND FREE WITH OUR COMPLIMENTS! Emails: tips and tricks! by Narelle Stratford & Dennis McMahon This edition is about emails - sending, receiving and following up. We're not going to go on about spam today because we all know it's not on, and that's it. Check Email DAILY - TWICE DAILY IS BETTER! By getting into the habit of consistently checking emails at the same time each day (usually morning and/or afternoon) you will streamline your work practices and become more efficient. Email as a Marketing Tool What I want to ask you is this: Have you thought of the benefit of your email as a marketing tool? I'm not talking about the use of email for broadcasting multiple messages, or sending Newsletters, though. Quick revision here: What's important about using branding as a marketing tool? A. Branding means that I will gain recognition. What's important about recognition? A. My target market will remember me so I'll have top of mind awareness in their mind. What's important about top-of-mind awareness? A. Prospective clients will think of me when they want my services for real estate transactions. What's important about having all of those things in place? A. I'll be called on to list more and I'll sell more property. I think you know what is important about that. Brand Yourself Your
email stationery is another means of branding yourself in the
marketplace. If you receive an inquiry by email, save that
name and address, and open a new email with your stationery
included so that the inquirer sees your branding right from the
word 'go'. If you need someone to design and build a website, do
a graphic and layout,
or set up your stationery in email, Nick Buick of Email Signatures Of course, every single email that you send should include your signature - that is your name, address, phone number and mobile, website and email address. In Queensland, you should have your Licence No. or Salesperson Registration No. on your stationery as well. It's quite easy to set up Email signatures and in Outlook Express, you go to Tools / Options / Signatures / Tick Add signatures to all outgoing messages. Then, Click New / Type the text you want and make sure it has your phone as well as a Tagline (if you want this to be your standard signature that's always used, click Default) / Apply / OK. Pretty simple, isn't it? You can get more advanced than that if you want to, by clicking on the Advanced button, but this will do for today. And your tagline is..? Your tagline is what is specific and unique about you, that you want to be known for, in your marketplace. For example:
Back to emails, once you have sent an email, it is amazing how often it can be a good idea to call the person you've just emailed and let them know that you have sent an email. Sometimes, the cyber world has a big black hole called cyberspace that delights in eating emails and/or their attachments. If your email is important, call and check it has been received okay, that it downloads okay, that the attachment opens okay and isn't gobbledygook - I think you get my drift. I wouldn't mention this except that we know what it is like to not receive a promised communication, or to not get a phone call back or to miss out on a sale because email didn't get through. Emails - the myth of email being a time-saver! Emails are not going to save you time. As often as not, your creative juices will kick in and you will spend more time writing something new, instead of using a template. Email Templates Save You Time Yes, you can template emails and save yourself having to write a new one every time for repetitive communiqués. To do this, you open a New email, write what you want that will be a standard communication used over and over again, then click File / Save As and save the email in a relevant (or new) Folder on your computer. You can even have the subject line completed before you save it. Whenever you want to reuse that same email, just find the Folder in your main documents on your computer where you saved it last, and Right click on the file, then Click Open With Outlook Express (or Outlook, which ever you use). Hey presto, your email opens and just needs you to personalise it to the recipient, add the email address and any attachments, then hit Send to be able to quickly move onto something else. In summary, emails are a great tool and can be used to save time and effort just like word processing. We still need to be careful to follow-up with phone calls or face-2-face visits to continue the personal touch. It's that personal touch that builds rapport and rapport is the basis of trust and therefore sales, in all relationships. Take a look at Step 5 of the Sample Champions Sprint Manual. The Client Nurturing Programme has all the letters, scripts and dialogues that can be templated to save time, money and energy. Visit the Sales Champions website www.saleschampions.com.au today. Beautiful Baskets available as Vendor or Buyer Gifts
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WINNERS ARE GRINNERS! This
month's Lucky Winner is Congratulations! 7 Secrets to Successfully Recruit for Profit!! There's a lot of changes going on in Real Estate with Salespeople being wooed away from or to another Agency. Every
time there's staff turnover, it costs 2/3 of that person's
salary, not to mention the poor team dynamics that are left
behind. Read our new Plus, we have a new recruitment programme coming out SOON! Watch this space! Email now to coach@saleschampions.com.au with F r e e 7 Secrets Recruit Report in the subject line, for this money saving Report and find out how to save thousands when you recruit next time (and the time after that...) "A business leader who is slow and sluggish and resists change is your greatest ally in business, when they are your competition." Narelle Stratford My
Local Newsletter Click here to download the Sample newsletters, Different layouts and versions of content make a refreshing change than having one newsletter that is exactly the same going out to everyone in the country.
$290 Value in Click on the link above to join the F R E E REPORTS CLUB Now You'll automatically get every one of our fantastic Grow Your Business Reports as it comes off the Press - absolutely F R E E!! Do not miss these - your success may come from an idea in one of these Reports!
Please FORWARD your edition of The Sales Coach eNewsletter. Our goal is to have 10,000 readers in 1 year's time! You can help us to reach this goal by forwarding this Issue on to anyone, anywhere. Remember WINNERS ARE GRINNERS! and we have great monthly prizes for our subscribers! Are
you a Woman in We will be doing a series of 1 day seminars for you, commencing in 2005! Stay tuned or, if you would like to be involved as a Volunteer, we'd be delighted to hear from you. Thank you all so much for your feedback and responses, from Narelle and Dennis. Click on the link above to see if there is a coach in your area. Coaches We need more Coaches. Please if you know of a business or sales coach ask them to call us, right now! Thanks for your help. DIRECTORS: Narelle Stratford 61 + 0412 251 196 Dennis McMahon 61 + 0438 728 161 61 + 7 + 3255 0739 ABN: 2304 241 2603
Sales
Champions West
End 4101
Qld Australia |
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Copyright 2004 |
Sales Champions |