October 23 Sales Coach Subscriber 2003

The Sales Coach eNewsletter

SALES CHAMPIONS

6 November 2003

Issue No. 21

Here is your latest subscribed edition of "The Sales Coach" by Sales Champions, your Australian, Real Estate Sales Coaches. The Sales Coach is your fortnightly eNewsletter that includes tips and articles for helping you to improve your sales within the Real Estate Industry.

The Creative Marketing seminar was very well received, as were the Marketing Matrix and 101 Marketing Options notes.

It's time to gear up for Christmas and the New Year, so with that in mind, we are holding a seminar on "How to Run an Effective Seminar" which can do your marketing for you over the Christmas period and delivers you your leads in the New Year!

If you have been implementing any of the ideas and seeing results, please let us know! Your Success is our Success!

We've been having quite a social time between birthday and family dinners and the Melbourne Cup 'do's'.

Until next time

Warm regards, Narelle and Dennis

Want an abundance of leads

ready and waiting for you

after your Christmas break?

Seminar participants had this to say, as far as what they liked best about previous seminars: "The variety of content", "the diverse speakers", Helpful information"

[FIRSTNAME], come along to the "Running a Seminar" Seminar

to set yourself up for the New Year.

Book Now	Seminar Secrets!
Date:	Tuesday November 25, 2003
Time:	6.15pm for 6.30 to 8.30pm
Venue:	Toowong Library in the Toowong Village Shopping Centr e with Free parking
Tickets:	$33 (Free for Sales Champions Coaching and Sprint Clients) Book ASAP - Seats Already Going Fast

Notes and Coffee provided

Bookings are absolutely essential

To book your seat send an email to seminarswork@saleschampions.com.au

( now: 0412 251 196 / 07 3255 0739

Or, if you cannot attend, perhaps you know someone

who would gain from this knowledge?

You might like to help a friend or colleague by passing this message on.

10 Top Tips for Marketing via the Internet

by Narelle Stratford & Dennis McMahon

Ah.. the internet.. the communicator's dream.. But, is it working for you in the way that you want it to? According to the number crunchers, the majority of the population has access to the internet, or has a home computer. If that's the case, are you taking advantage of today's technology?

Update Skills

If you want to keep up with marketing and contact management, then acquiring skills in computers, the internet, and email systems has to be one of the places to start. It's our belief that every Agent should go and do a computer course, and learn how to use their email properly, for their own sake as well as their clients.

TOP 10 TIPS FOR YOUR WEBSITE

Here are ten tried and true pointers for your website (hope ours lives up to these!):

1. Keep your graphic rich content down, especially on the home page, to make load time quicker. If you have graphics, then make sure your programmes are equipped to handle them. We are a fast paced society, and people cannot be bothered waiting for pages to load; they move on.

2. Generally accepted font is Arial or Verdana, usually 8pt and 10pt. It's easy on the eye, so makes reading more enjoyable. Limit your colours and fonts - Too many can detract from the message.

3. Use Meta Tags in your source code as much as you can. This will allow internet users to search for, and find your site. Otherwise, it's a bit like publishing a magazine and not telling anyone that it's available.

4. Always offer Free information (such as reports), in exchange for Subscriber information so that you build a Database through a permission based marketing approach.

5. Invite your visitors to become a Member and email them a monthly newsletter.

6. Provide further incentives with monthly competitions or discounts, and work in with allied businesses wherever possible.

7. Write your content using:

verbs: "prices jumped by 10%", is a much stronger statement than: "prices show an increase of 10%"

adverbs - words that end in 'ly': successfully sold, superbly presented, easily renovated, etcetera

VAKOG sensory words - describe the senses: visual, auditory, kinaesthetic, olfactory and gustatory! Kinaesthetic refers to the 'feel' of something - be it emotional, textural or intuitive; olfactory - what you can smell, and gustatory - the taste of something. Here are some examples, and the letter in brackets denotes the sense that may be triggered through reading the word:

The picture (V) window gave a breathtaking (K) view (V) of the river by night..

The tinkling chimes (A) on the verandah..

The unmistakeable ambience (K) of luxury ....

Just imagine (V) the aroma (O) of freshly ground coffee ...

Taste (G) the sweetness of a successful buy....

The more you stimulate the emotions via the senses, the more your reader will engage with you and stay with you on the journey.

8. Autoresponders are a must! If someone contacts you, they should get an almost immediate return message from you. These can also come in a sequential programme, where you might inquire for some information, which I send to you (week 1), then, I maintain contact by sending you information that follows on every week, for the next x number of weeks.

That builds the relationship very nicely across time, as your client then sees you as someone with consistency and reliability.

9. Your website should address problems that the consumer has, and wants solved. Testimonials are a great source of solutions for the vendor or the buyer.

10. Your website should promote you personally, rather than the office or franchise or marketing chain. The more your business improves, the more those backing supports will gain a dividend in any case. Therefore, it should be you who is promoted for your business, not theirs.

Websites are marvellous things, that provide information, education, interaction and communication. It's very exciting to receive inquiries from overseas and other Australian states, and certainly helps to make your efforts worthwhile.

Need Consumer Reports or a Newsletter? Give us a call! or email

impandmln@saleschampions.com.au

TELECLASSES

We are looking at running some Teleclasses

for subscribers on topics of your choice.

What's a Teleclass?

Well, imagine that you want to have a chat with colleagues about a particular subject, in different offices. You could arrange a meeting, or send emails, but both of those alternatives have their problems. A meeting requires some or all to travel, taking up valuable time. Emails don't let everybody have their say when they want to.

Maybe you've been involved in a conference call or know about them? Well, that's a bit like a Teleclass. Everybody who wants to take part in training but doesn't want to waste travel time in a session away from the office, can just phone in, listen and participate, and then when they are done, get back to work!

Benefits of teleclasses are:

They Save You Time

They Save You Money

They Make Training Easy and Convenient

Please let us know if you have ever been involved in a Teleclass, how much you paid, what it was about, and what you thought of it, through this link:

teleclass@saleschampions.com.au

And, would you please include in that same email,

the topics you're interested in?

For example:

Sales Tips, Closing the Deal, Presenting to Clients,

Negotiating Skills, Building Rapport, Neuro Linguistic Programming, Marketing, etc.

[FIRSTNAME], thanks in advance for your help.

Today's Feature Article is titled:

10 Top Tips for Marketing via the Internet

WINNERS ARE GRINNERS!

Special surprise! Existing subscribers are in the draw to win Hairdressing services to the value of $44, courtesy of The Attic, West End (Brisbane). Thank you Amanda Nicholson, the owner who will give you personal attention. Call on 07 3255 1544.

Regarding prizes, if you aren't in Brisbane, we will arrange something else for you. We reserve the right to alter prizes and prize values at any time. At no time will cash be substituted for a prize.

If your office prints this

out and you want info

on any subject, just call

on 07 3255 0739 or email info@saleschampions.com.au

October's winner will be announced next Newsletter - sorry, time got away for us (again!)

IN THIS ISSUE

Want More Success?

Need success so hard you can taste it? To find out how, click on the Link above or call us for your Sprint Information Pack.

Free Reports Club

Join the FREE REPORTS CLUB now for FREE, and you'll automatically get every one of our fantastic Business Building Reports as it comes off the Press - absolutely FREE!! Do not miss these - your success may come from an idea in one of these Reports!

It's Your Business!!

101 Marketing Options

Get That Listing!

Value Your Service?

Marketing Matrix

Sales Analysis

Get the Scoop on

Tenants in Common

Offer your Vendors something completely different! Gain a Unique Selling Point for yourself and offer something different than the rest of the real estate agents.

Quick Sales Assist - Your Client Management Software System

At last - a Client Management system for your computer that is designed by Australian Real Estate Agents for Australian Real Estate Agents! Keep all of your Client, Prospect and deal information in the one spot. Data match buyers and sellers. Access it at home, your office, or on the road.

Real Estate Research

Kingsley Gum gives you the edge with local property stats and research to suit your clients needs. For more info, click the link above or email / call us NOW!

Forward this eNewsletter on to Friends and Colleagues TODAY!

Feel good through helping

others to achieve their goals.

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DIRECTORS:

Narelle Stratford

61 + 0412 251196