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3 July 2003 |
The Sales Coach eNewsletter Issue No. 12 |
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Narelle Stratford
Dennis McMahon
Partners in SALES CHAMPIONS Professional Coaching for Real Estate Professionals! Be Coached! EXCEED YOUR TARGETS!
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Hello This is your last and final edition of the Sales Coach, unless you subscribe NOW and take the Free Gifts / Bribes! J (Did you get the email about the extra bribes?)
So
if you think you could do with a
fortnightly eNewsletter that includes tips and articles that could help you
increase your sales, then please subscribe NOW!
Your email address has been collected from your business card, either from your office or via networking. You have now received four issues,
And this is the final newsletter (last) (concluding) (no more) (finished) unless you subscribe NOW!!
and if you have not subscribed by the next edition (subscription is FREE), you force us to remove your name and email address from our database. (Sob) Therefore, to continue to receive this Free eNewsletter in HTML, and other offers to help you build your Real Estate business, please immediately click here:
subscribe@saleschampions.com.au?subject=subscribe if you have not already advised us.
When you subscribe to "The Sales Coach" by 19th July, 2003, you will receive FREE - Your Choice of Guerrilla Marketing Sales Articles - just for subscribing!
So, how are you?
And congrats to those who joined us for an exciting 6 Weeks of the Sprint Programme - it's going to be intense, and on completion, their Real Estate businesses will be ready for anything the future brings.
On a separate note, we visited Stradbroke Island and were blessed with glorious weather, whale spotting and a heart attack (almost) from two jet fighter planes passing directly overhead!
Also, had a great Open Day at the Pilates Centre in Highgate Hill (Narelle does some private psychology therapy work up there to keep her hand in). Fantastic range of options from Pilates, Yoga and Thai Massage to alternative therapists like homeopaths. If you are interested, let us know and we'll send you the details.
Warm regards,
Narelle and Dennis
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| IN THIS ISSUE! |
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What did you do last week to be the No.1 Agent in your territory? What will you do this week?
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DIRECT MARKETING RESTRICTIONS - What They mean to You! |
This article has been written to keep you informed of the latest information coming from the Department of Natural Resources and Mines and the REIQ.
It concern restrictions to your direct marketing using information provided by DNRM through licensees such as RP Data and ABR.
The
Department of Natural Resources and Mines, (DNRM), which is the source of
the property and owner information available through membership of
licensed data providers such as RP Data and ABR, has imposed restrictions
on the use of that data for direct marketing purposes. THE
RESTRICTIONS As
of the 1st of July 2003, information supplied by DNRM (either through
licensed data providers or direct clients) is NOT TO BE USED for direct
marketing purposes. The
DNRM definition of direct marketing is as follows: "Direct
Marketing means one-to-one marketing, normally supported by a database,
which uses one or more advertising media to affect a measurable response
and/or transaction from a person (including a corporation or organisation)
and includes, but is not limited to, telemarketing,
bulk email messaging (spam), postal canvassing and list brokering." There
has been some conjecture about the actual intent of the changes.
RP Data and the other licensed providers have included information
on the new restrictions on their websites and may be sending information
out to their members. NO
EXEMPTIONS An
opinion has been formed in some areas that TELEMARKETING is somehow
exempt from these restrictions. I have had discussions with DNRM and REIQ,
which have confirmed that the definition above is quite clear.
As you can see from that definition, TELEMARKETING USING
DATA SUPPLIED BY PROVIDERS SUCH AS RP DATA IS NOT EXEMPT! The
other point that has been raised is about the use of information that has
been received prior to 1st July. Our
understanding is that it is the SOURCE of the information that is at
issue, not the date you downloaded the information. Please
confirm this advice with your Property Information Provider (RP Data, ABR,
etc.). THE
IMPACT ON YOUR BUSINESS The
changes mean that, if you have previously utilised information from RP
Data or ABR for marketing to property owners and other prospects, who have
not otherwise granted you permission to contact them, via:
then
you no longer have these avenues available to you!! THE
FUTURE The
trend is clear. With the
various Privacy Acts and other industry self-regulation (designed
primarily to avoid prescriptive legislative changes), your marketing
avenues will continue to shrink. Please bear in mind, that while the
current changes only impact on information you receive from providers such
as RP Data and ABR, the move to more restrictive regulation is on the
horizon. *----------------HOT TIP------------------* Recent sales stats tell us that it can take 9 - 15 contacts to make the sale - and 90% of salespeople give up after no more than 3 contacts! (That's if they make them!) Why? Because it's too hard! Well, if you want to know the easiest way to keep your clients, prospects and contacts in your communication loop and working with you click here *-----------------HOT TIP------------------*
OPTIONS
OPEN TO YOU The
options open to you are quite simple, although they are a substantial
change to traditional Real Estate marketing.
Your
marketing needs to:
In summary, no more telemarketing or direct mail campaigns and make sure that you keep in touch with your prospective and existing client base. There are many and varied marketing tactics designed to achieve this and the tactics need to be organised into a cohesive marketing strategic plan.
WANT
MORE INFORMATION? WANT TO KNOW YOUR OPTIONS? As
a result of these changes, Sales Champions is organising a SPECIAL
Seminar: "PERMISSION
BASED MARKETING - THE KEY TO YOUR SUCCESS" If
you want to know how to attract prospects by becoming the Real Estate GURU
in your area, the
Agent that prospects seek out, because you can help them get the
information and help they want, book your seat NOW!
(Seats $33 incl. GST) The
Seminar will run for about 2 hours, and will give you all sides of the
issue - both the current changes and the potential restrictions in the
future. REGISTER
YOUR INTEREST To
register your interest in attending this must
attend Seminar, please contact us by:
Send an email to
permissionmktg@saleschampions.com.au Phone:
0412 251 196 |
NEXT Foundations of Success Seminar |
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Bookings are absolutely essential as seats are limited!
Phone Narelle or Dennis Mob: 0412 251 196 or 3255 0739.
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6 WEEK SPRINT FOUNDATIONS OF SUCCESS PROGRAMME! |
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With the changes to direct marketing regulations, it is even more essential to put in place an integrated marketing programme. Take advantage of the next 6 Week Sprint Coaching Programme - "Foundations for Your Success" and receive the tools and resources to do it!
In 6 weeks you will :
The next "Sprint" Foundations for Your Success Programme commences on Monday September 1.
Please contact Dennis or Narelle on 0412 251 196 or 07 3255 0739 for more details and pricing. Numbers are limited so don't miss out - remember, the sooner you start, the sooner your business has the Foundations for Success you need.
Ask about our Super Subscriber Discounts!! For more Info, click here BOOK NOW!!
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BOOK REVIEW - "Leading with Soul: an uncommon journey of spirit" by Lee Bolman & Terrence Deal (1994)Book Review by Narelle Stratford |
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If you are a Principal, Manager or Supervisor this book could be considered essential reading. It speaks to the heart of being a good leader, and could make the difference between losing good staff and salespeople, or keeping them.
Most people, when interviewed following a job change, will tell you that the reason they left was due to the lack of leadership. Hands up if you have been frustrated by lack of leadership?
What does it mean to be a good leader? And what does it take? (Send us your thoughts.)
Leading with Soul uses the story within a story framework, and we follow the path of Steve - leader of an organisation, who has become dispirited with only caring about the 'bottom line'. He meets with Maria, who has been a hard-nosed business woman herself, and begins to learn the delicate balance that is required to be not just a good leader, but an exemplary leader.
Practical tips transpire, providing the reader with information and 'how-to's" in a very readable format.
Rating: 4/5
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SPOTLIGHT: Coaching and other Quotes! |
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"Who exactly seeks out a Coach? WINNERS who want more out of life!"
CHICAGO TRIBUNE 17/12/00
*-----------------HOT TIP------------------* How Much is a lifetime Client worth to You? Want to Know the Best Way to Keep Your Clients for Life? For information on the quickest, cheapest and easiest way to keep in touch with your clients, prospects and contacts *-----------------HOT TIP------------------*
"...[A coach is] part advisor, part sounding board, part cheerleader, part manager and part strategist." The Business Journal, April 10, 2000
Call today, and find out how Sales Coaching can help you to turn your business around! Ph: 07 3255 0739, Dennis or Narelle 0412 251 196.
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CLASSIFIED AD - Prospects who call you! |
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Want Hot Leads from Prospective Clients Who Want You to Call? Does it seem that you have to work very hard to get those listings? And let's face it, cold-calling is a numbers game, where you have to work the numbers! But what if you could get prospective clients to call you up, instead of you cold-calling them?
Isn't it better to have a warm lead than a cold-call? Wouldn't that save money (no telemarketing costs, greatly decreased phone bill), save time - so it's not wasted on doing appraisals that might come on the market in two years time!
If this sounds like what you need, click here
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Free Reports and Gift for You |
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If you think of your career as
your business, click on the link to email us for FREE Reports on: It's
Your Business!! How to
Treat your Real Estate Career as a business. 101 Marketing Options A
small taste of the myriad of Marketing tactics available to ramp up your
business! Get
That Listing!
Want to increase your listing success rate? Have a look at this one!
What's
the Value of Your Service?
Do you think your Clients and Prospects
really understand the value of your services? Check this great Report
out - it may open up your own eyes about what you're worth!!
Marketing
Matrix
A great way to graphically show you how your
Marketing Strategic Plan works! Sales Systems Analysis Take a Good Hard Look at Your Business
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PRIVACY |
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We do not rent, sell, or provide any other person, business or organisation with your name and business address, or email address, EVER.
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SUBSCRIBE / UNSUBSCRIBE INFORMATION |
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To subscribe to The Sales Coach Newsletter, please click here: subscribe@saleschampions.com.au?subject=Subscribe
Previous newsletters and coaching information can be
found at:
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CONTACT SALES CHAMPIONS! |
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Narelle Stratford & Dennis McMahon
26 Cordeaux Street, West End, 4101 Qld Australia ABN:
2304 241 2603
Ph:
61 + 7 +
3255 0739 61 + 7 + 0412 251 196
email: coach@saleschampions.com.au
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Copyright |
Sales Champions |
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3 July 2003 |
The Sales Coach eNewsletter Issue No. 12 |