17 July 2003

The Sales Coach eNewsletter

Issue No. 13

Change of Date to Thursday 

7 August 2003

  • Coaching News  

  • Foundations of Business Success SPRINT PROGRAMME  

  • 12 Month Training Programme  (NEW)

  • Book Review  

"Introducing NLP: Neuro Linguistic Programming" (1990) by O'Connor & Seymour.  

[FIRSTNAME]   FREE  

  lIVE TELECLASS (value $77)

Hello

 

This is your last and final edition of the Sales Coach, unless you subscribe NOW and take the Free Gifts / Bribes! J  

 

So if you think you could do with a fortnightly eNewsletter that includes tips and articles that could help you increase your sales, then please subscribe NOW!


The Sales Coach Newsletter is compiled by Sales Champions, your Australian Real Estate Sales Coaches. Your email address has been collected from your business card, either from your office or via networking. 

   
We would like to continue to provide you with The Sales Coach Newsletter and do not wish to offend you because you may not have given personal permission to use your email address. 

 

You have now received four issues, 

 

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and if you have not subscribed by the next edition (subscription is FREE), you force us to remove your name and email address from our database.  (Sob) Therefore, to continue to receive this Free eNewsletter in HTML, and other offers to help you build your Real Estate business, please immediately click here:

 

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Well, for everybody out there,

 

As usual, the last couple of weeks have been flat out.  The Sprint Programme members have been kept extremely busy putting their systems into place.  Well done!  

 

Our Extraordinary Communication Training held last Monday went very well, with a few home truths being acknowledged.  It all makes for a clearer set of goals, and a better business.

 

And on a lighter note, Narelle took the new BMW Z4 convertible for a spin (she'd taken the Peugeot 206 for a run the other week).  

Ratings wise - Power 206 - 7/10, Z4 - 9/10, 

Noise 206 - 8/10, Z4 - 6/10, 

Overall 206 - 8/10, Z4 - 7/10.  

 She's a hard woman!!

 

(Note from Narelle:  Remember I had a Thai massage sample at the Pilates and healing centre?  I had a 1 hour session last week with Sean and it was great!  You stay dressed (which is a relief for some people), you get stretched, and find out you had spots you didn't know existed!  Call the Pilates and healing centre on ( 3846 0800.)   

Warm regards,  Dennis & Narelle

 

PS If your office prints this out, and you want any information on any subject, just call Dennis or Narelle on 0412 251 196 or email coach@saleschampions.com.au 

 

PPS If you are not personally subscribed to "The Sales Coach", now is a great time to join!  Along with  bonus eBook just for subscribing (and it's FREE), you also go in the draw to win an Integrated Marketing Package (drawn 31 August).  Just go to the website www.saleschampions.com.au and follow the star  to win!!

 

Thinking "Pre-Listing Presentation"? Think "Tender" Submission!  By Dennis McMahon

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How do you treat your Pre-Listing Kit?  Do you think of it as "just something to get to them" before they have the pleasure of seeing you in person?  What if the only information your prospects had was in your Pre-Listing Kit?  How much business would you get?

We recently attended a Seminar by The Unfair Advantage about Tendering, Quoting and Proposals which gave me a couple of "AHA!!" moments.  I must admit, I never connected our business or our clients (You!) with the concept of tendering, or putting in proposals.  However, the more I listened the more I thought: 

"Hang on - this tendering process (where a Client asks for written submissions to determine who gets the work) was exactly what Vendors do when they ask you for an appraisal - and what you should be giving them when you send your Pre-Listing Kit."

So I thought I'd pass on the principles that were discussed that night.

  1. Your Tender may be the only chance you've got.  Treat your pre-Listing Kit or Information Pack as though it is your only opportunity.  If this doesn't sell you and your service, it's not doing it's job!

  2. It's  all about THEM!!  People don't care about you or your company - they only want to know what you can do for them.  So your logo, your name and company name should NOT be the focus for your PL Kit. The required focus is on the prospective Client.  

Imagine if you were looking to sell and an Agent sent you an informative Pack with a large colour photo of your house on the cover with a FOR SALE Sign above the photo!  And then think what it would look like if there was another photo below, this time with SOLD across the photo!  And the information answered the questions you were going to ask!  Wouldn't you think: "This Agent knows her stuff!"

  1. Personalise the Kit with the prospective client's name and use a catchy headline:  For example:

John and Mary Smith

Your Strategic Marketing Plan

Or:  Your Action Plan for a Successful Sale!

  1. Never say or write these words: Price, Cost or Commission - use these words instead:  Investment, deposit, instalment and take the focus off the price and put it on the value or result of your services for them.

  2. Make your message plain, simple and strong - why they are better off with you than somebody else.  Always focus the attention on the benefits to the client.  

    Good example:  Your marketing plan is designed especially for you!  It will have the advantages of attracting motivated buyers, resulting in a sale that suits your timeframe at the price you want!

    Poor example:  My marketing plan is designed by me, and I will make sure that my ads attract motivated buyers.  This means that I will sell your home quickly for a good price.  (5 x I, my, me!)

  3. Articulate your Guarantee - make it clear how you are reversing the risk from them (relying on you to do the right thing) to you (living up to your promises). 

  4. Tell them what to do next - To call, to email, to come to your office! Tell them what will happen after they call you:

    "When you have made your decision to go ahead, call me on ......" or "Then, the next step is...."

  5. Follow-up persistently!  Here's a staggering statistic:  60 to 80% of quoters do not follow up on the prospective client, because the quoter expects the prospective client to call and tell them that they have the job!  And guess what happens - 60 to 80% of the jobs that got quoted - didn't ever go ahead because the quoting business didn't follow up.  It relates back to the previous point: tell your prospective client what to do next!  And make sure you follow-up!

Like to enhance your Pre-Listing Tender Kit and increase your chances of winning the listing? Click here and send.  We'll advise you about a new service that might be just what you're looking for!!

PERMISSION BASED MARKETING & Foundations of Success Seminar

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You want to know how to attract prospects by becoming the Real Estate GURU in

your area, don't you? That is the Agent that prospects seek out, because you give

them the information and help they need??

This seminar Includes solutions to these problems:

  • You don't have permission to contact, so no contact!

  • You can't send direct mail letters using data from RP Data or ABR databases

  • Your Listings have dropped off

  • You've got Inconsistent results

  • Disorganised approach to your business

Date: Thursday 7 August 2003
Time: 6.15pm for 6.30pm start until 8.30pm
Venue:

Toowong Library 

Toowong Village Shopping Centre - Free parking

Tickets:

$33 (Bring a friend for FREE!)

      

Bookings are absolutely essential 

as seats are limited! 

(Also for catering, as Yummy supper is provided!)

[FIRSTNAME] to book your seat and be at this must attend Seminar

send an email to permissionmktg@saleschampions.com.au

Or you can Phone:  0412 251 196 / 07 3255 0739 to book your place!

 

FOUNDATIONS OF SUCCESS 6 WEEK SPRINT COACHING  PROGRAMME!

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With the changes to direct marketing regulations, it is even more essential to put in place an integrated marketing programme.  Take advantage of the next 6 Week Sprint Coaching Programme - "Foundations for Your Success" and receive the tools and resources to do it!

 

In 6 weeks you will :

  • Establish the real state of your business with the Sales Champions Business Diagnostic Report

  • Lay the 3 Foundations Of Success for Your Business that will have you 

    • Generating New Business that Calls You

    • Keeping Clients Forever! 

    • Establishing Your Army on the Ground

  • Have access to dedicated Sales Coaches for weekly 1/2 hour One on One telephone sessions to make sure your Foundations for Success are being implemented.

  • Implement Success Foundation systems that work at generating business, are sustainable and that minimise your time requirements.

  • You are provided with all of the materials you need to lay Your Foundations for Success!

  • Participate in 2 x 1/2 Day Group Strategy Seminars - to keep you on track and interact with other "Sprint" Participants

  • Enjoy a fabulous Graduation Dinner complete with Awards!

The next "Sprint" Foundations for Your Success Programme commences on Monday September 1.  

 

Please contact Dennis or Narelle on 0412 251 196 or 07 3255 0739 for more details and investment contribution.  Numbers are limited so don't miss out - remember, the sooner you start, the sooner your business has the Foundations for Success you need.  More info available at the Seminar on 7th August or on the website www.saleschampions.com.au

 

For more Info, click here and BOOK NOW!!

Early registration will give you a good discount!

 

12 MONTH TRAINING PROGRAMME: Advanced Training for your Business and Personal Success

"I love to attend training because I know that when I do, I will learn and understand more about myself, about others, or my business.  Training provides information and insights that I can use and apply to help myself, and others to do better, or be better!  I learn from other participants and get more stimulation and motivation than if I were to read a book!  I just love it!"

If this sounds like you, click here for information about the new Sales Champions "Business Builder" Sales Training Programme - the Training Programme that advances your Business and treats you as the Business Person you are!

Looking for: 

  • Sales 
  • Marketing 
  • Business Building 
  • Attitudinal Adjustments
  • Advanced Communication Skills 

and much more, in your Training Solutions?  Look no further than here!   

12 x 1/2 day sessions over 12 months gives you practical skills and intensive Business and Sales Training.

Here are the Benefits:  Local Training (saves time), Knowledge, skills, contacts, stimulation, motivation, implementation, confidence, new ways, more sales, a  better life!!  WOW!!

 

BOOK REVIEW -  "Introducing NLP:  Neuro Linguistic Programming" (1990) by J O'Connor & J Seymour                Book Review by Narelle Stratford 

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What is NLP?  NLP has been described as "cutting edge" communication techniques.  Or: The art and science of studying excellence!  Or: Powerful and effective change processes of the mind.  And so on..

 

NLP is a wonderful tool for self-development and self-change, as well as helping others!  The great thing about it, is that the mental techniques can be applied to business, sport, health and healing, and any number of issues: confidence, anxiety, phobias, depression, and success blocks.

 

NLP can be used to create a compelling future, let go of the past, and enjoy the present!  As well, NLP is a very powerful communication tool for building rapport quickly and easily, and for overcoming objections.

 

Rating:  10/10 (Very high indeed!)

PS: As a Master Practitioner of NLP, I can vouch for the effectiveness of the techniques - on myself and others!

Want more info on NLP?  Click here and send for information on how NLP can help you.

 

SPOTLIGHT:  Coaching and other Quotes!

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           "Across corporate America, coaching sessions at many companies

have become as routine for executives 

as budget forecasts and quota meetings." 

INVESTORS BUSINESS DAILY

 *-----------------HOT TIP------------------*

How Much is a lifetime Client worth to You? 

Want to Know the Best Way to Keep Your Clients for Life?

For information on the quickest, cheapest and easiest way 

to keep in touch with your clients, prospects and contacts

Click here

*-----------------HOT TIP------------------*

 

"Inside every successful business person is an even more

ambitious one trying to get out. He or she just needs a little help."  

Someone To Watch Over You, 10/9/00, Australian Financial Review

 

Call today, and find out how Sales Coaching can help you to turn your business around!  Ph:  07 3255 0739, Dennis or Narelle 0412 251 196.

 

CLASSIFIED AD - [FIRSTNAME] HERE IS A FREE TELECLASS FOR YOU!

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Could this  FREE  LIVE TELECLASS 

replace your next 

Sales or Action Meeting?

Rapport?

  Some people say you've either got it, or you haven't!  

Jennifer Peterson, Master Trainer of NLP says:

"You can learn it!"

Rapport - it's the essence of making a connection with someone.  To feel that someone understands you and what you want.  To know that you are being listened to.  To feel trust.  These are all aspects of rapport.  Do you know how to achieve that level of communication, so that your clients feel that way about you?  

Find out the skills involved in building rapport - easily and effortlessly at the 

 FREE Teleclasslive phone seminar

4th August, 2003 at 12 noon

Click on the link:  http:www.teleclasslive.com

 

HOT PROSPECTS VERSUS COLD LEADS!

 

Want Hot Leads from Prospective Clients Who Want You to Call?

Does it seem that you have to work very hard to get those listings?  And let's face it, cold-calling is a numbers game, where you have to work the numbers!  But what if you could get prospective clients to call you up, instead of you cold-calling them? 

 

Isn't it better to have a warm lead than a cold-call?  Wouldn't that save money (no telemarketing costs, greatly decreased phone bill), save time - so it's not wasted on doing appraisals that might come on the market in two years time!   

 

If this sounds like what you need, click here! and get more information!

 

Free Reports and Gift for You

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If you think of your career as your business, click on the link to email us for FREE Reports on:

 

It's Your Business!!  How to Treat your Real Estate Career as a business.

 

101 Marketing Options A small taste of the myriad of Marketing tactics available to ramp up your business!

 

Get That Listing! Want to increase your listing success rate?  Have a look at this one!

 

What's the Value of Your Service? Do you think your Clients and Prospects really understand the value of your services?  Check this great Report out - it may open up your own eyes about what you're worth!! 

 

Marketing Matrix A great way to graphically show you how your Marketing Strategic Plan works!

 

Sales Systems Analysis   Take a Good Hard Look at Your Business 

 

PRIVACY

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We do not rent, sell, or provide any other person, business or organisation with your name and business address, or email address, EVER.

 

SUBSCRIBE / UNSUBSCRIBE INFORMATION

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To subscribe to The Sales Coach Newsletter, please click here:

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Previous newsletters and coaching information can be found at: 
http://www.saleschampions.com.au/

 

CONTACT SALES CHAMPIONS!

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Narelle Stratford & Dennis McMahon
Sales Champions

26 Cordeaux Street, West End, 4101 Qld Australia

ABN:  2304 241 2603      

 

Ph:    61 + 7 + 3255 0739

          61 + 7 + 0412 251 196      

 

email:  coach@saleschampions.com.au

 

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Sales Champions